A team of fun-loving elves is coming this Christmas to help WellChild, the national charity for sick children, on their mission to bring care and support to as many seriously ill children and their families as possible.
Newly launched on 1st December, these kind elves have a new microsite www.createyourelf.com to help promote WellChild’s work. Visitors can create their very own elf - give it a name, choose its outfit and share it on social media. You can also donate to support WellChild and sign up to the charity’s enewsletter, if you wish!
The elf microsite is a partnership between WellChild and Silver, the Cheltenham based social marketing and brand communication experts who are creating the site and the little people who live there to help promote WellChild’s work this Christmas. Silver has created the site for free for the charity.
WellChild Director of Marketing & Communications Tom de Pass said: “We are delighted to welcome the elves and thank Silver for kindly creating an online community to home them. We hope this fun site will help spread the message about WellChild’s team of nurses who provide essential support to hundreds of families with seriously ill children across the UK each year.”
Graham Dodridge, Creative Director at Silver said: "Here at Silver we’re dedicated to helping make a positive difference to the community we live in, beyond the brand and marketing services work we do. We believe that the work of WellChild is extremely worthwhile and felt that we could use all of our creative and strategic energy and experiences to support this cause – and have some fun into the bargain. Matt and his team in the studio has engineered and built what we hope will be a hugely successful campaign running up to Christmas 2013, in place of the ubiquitous card and corporate gifts. I’m confident our customers will lend their full support to our endeavours. So let’s all create an Elf for WellChild."
And that's not all! WellChild has also launched a Christmas appeal campaign. The Home for Christmas appeal is fronted by three year old George who, after nearly a year in hospital, was able to get home just in time for Christmas last year thanks to the help of a WellChild Nurse, Sue. You can also see George on the elf microsite!
Here's our elf!
Create yours now, and support WellChild!
For more information on WellChild and how to donate or how to help with fundraising, visit www.wellchild.org.uk